diff --git a/app/assets/javascripts/pretty-text/engines/discourse-markdown/bbcode-block.js.es6 b/app/assets/javascripts/pretty-text/engines/discourse-markdown/bbcode-block.js.es6
index cd1620bcae..8c4ac0e280 100644
--- a/app/assets/javascripts/pretty-text/engines/discourse-markdown/bbcode-block.js.es6
+++ b/app/assets/javascripts/pretty-text/engines/discourse-markdown/bbcode-block.js.es6
@@ -11,7 +11,7 @@ function trailingSpaceOnly(src, start, max) {
   return true;
 }
 
-const ATTR_REGEX = /((([a-z0-9]*)\s*)=)(["'].*["']|\S+)/ig;
+const ATTR_REGEX = /((([a-z0-9]*)\s*)=)(["“”'].*["“”']|\S+)/ig;
 
 // parse a tag [test a=1 b=2] to a data structure
 // {tag: "test", attrs={a: "1", b: "2"}
@@ -85,7 +85,7 @@ export function parseBBCodeTag(src, start, max, multiline) {
 
         if (val) {
           val = val.trim();
-          val = val.replace(/^["'](.*)["']$/, '$1');
+          val = val.replace(/^["'“”](.*)["'“”]$/, '$1');
           attrs[key] = val;
         }
       }
diff --git a/spec/components/pretty_text_spec.rb b/spec/components/pretty_text_spec.rb
index 9f587060f6..6175a1e120 100644
--- a/spec/components/pretty_text_spec.rb
+++ b/spec/components/pretty_text_spec.rb
@@ -52,9 +52,9 @@ describe PrettyText do
         expect(cook("[quote=\"EvilTrout, post:2, topic:#{topic.id}\"]\nddd\n[/quote]", topic_id: 1)).to eq(n(expected))
       end
 
-      it "produces a quote even with new lines in it" do
+      it "indifferent about curlies" do
         md = <<~MD
-          [quote="#{user.username}, post:123, topic:456, full:true"]
+          [quote=“#{user.username}, post:123, topic:456, full:true”]
 
           ddd