111 lines
9.2 KiB
Markdown
111 lines
9.2 KiB
Markdown
# Crowd Funding
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## Steps to Successfully Create a Kickstarter Campaign
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1. **Research and Plan**
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- **Define Your Project:** Clearly articulate what your project is and what it aims to achieve.
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- **Identify Your Audience:** Understand who your backers are likely to be.
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- **Set a Funding Goal:** Calculate how much money you need to bring your project to life, including production, shipping, and Kickstarter fees.
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- **Research Similar Campaigns:** Look at successful and unsuccessful campaigns in your niche to learn from their strategies.
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2. **Create a Compelling Story**
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- **Craft Your Narrative:** Tell a compelling story about why your project matters and why people should support it.
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- **Showcase Your Passion:** Be authentic and show your commitment to the project.
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- **Create a Video:** A strong, engaging video significantly increases the chances of success. Keep it concise, clear, and visually appealing.
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3. **Design Attractive Rewards**
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- **Offer Tiered Rewards:** Create multiple reward tiers to cater to different backers' budgets.
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- **Include Limited Editions:** Scarcity can drive urgency. Offer limited-edition rewards.
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- **Provide Clear Value:** Ensure each reward offers good value and is directly connected to the project.
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4. **Build Your Campaign Page**
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- **Craft a Strong Project Title:** Make it clear, catchy, and easy to understand.
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- **Write a Detailed Description:** Break down your project into easy-to-read sections with bullet points and images.
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- **Add High-Quality Images:** Use professional images to showcase your product and any related visuals.
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5. **Prepare for the Launch**
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- **Build an Audience in Advance:** Use social media, email lists, and other platforms to build anticipation before launch.
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- **Engage with Early Backers:** Reach out to friends, family, and existing supporters to gain initial momentum.
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- **Set a Launch Date:** Choose a date that gives you ample time to promote the campaign.
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6. **Launch and Promote**
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- **Announce Your Launch:** Use all your channels to announce the launch, including social media, newsletters, and press releases.
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- **Engage with Backers:** Regularly update backers on progress and respond to comments and questions promptly.
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- **Maintain Momentum:** Keep promoting throughout the campaign to reach new backers.
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7. **Monitor and Adapt**
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- **Track Progress:** Use Kickstarter’s analytics to monitor your campaign's performance.
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- **Adjust as Needed:** If something isn’t working, be ready to adapt your strategy.
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- **Update Regularly:** Keep backers informed with regular updates, including any stretch goals.
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8. **Close the Campaign**
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- **Thank Your Backers:** Show appreciation for the support, both during and after the campaign.
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- **Fulfill Rewards:** Begin the process of delivering rewards promptly and keep backers updated on timelines.
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- **Gather Feedback:** After the campaign, gather feedback from backers to improve future projects.
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9. **Post-Campaign Management**
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- **Continue Engagement:** Keep your backers in the loop about project developments even after the campaign ends.
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- **Manage Finances:** Ensure all funds are appropriately managed, including setting aside enough for reward fulfillment and taxes.
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- **Plan for Future Campaigns:** Use the experience and feedback to plan future projects and campaigns.
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### List of Services to Help with a Kickstarter Campaign
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1. **Crowdfunding Consultants**
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- **CrowdCrux**: Offers strategy development, campaign management, and consulting.
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- **LaunchBoom**: Specializes in full-service crowdfunding, from pre-launch to post-campaign management.
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2. **Video Production**
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- **IndieWhip**: Focuses on creating high-quality crowdfunding videos.
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- **Videopixie**: Connects you with freelance video professionals.
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3. **Marketing and Promotion**
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- **Kickbooster**: Provides referral programs and marketing tools for crowdfunding campaigns.
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- **Jellop**: A marketing agency specializing in crowdfunding, particularly on Facebook and Google Ads.
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- **BackerKit**: Offers tools for managing backer surveys, shipping, and additional marketing services.
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4. **Design and Branding**
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- **99designs**: A platform to find freelance designers for logos, branding, and campaign graphics.
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- **Canva**: Easy-to-use design tool to create visuals for your campaign.
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5. **Prototype Development**
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- **Fictiv**: Provides prototyping and manufacturing services.
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- **MakerBot**: Offers 3D printing solutions for creating product prototypes.
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6. **PR and Outreach**
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- **CrowdReach**: Specializes in PR services for crowdfunding campaigns.
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- **Kickstarter PR**: A service that helps with press outreach and media engagement.
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7. **Campaign Management Tools**
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- **Kicktraq**: Tracks campaign performance with analytics and projections.
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- **Hootsuite**: Manages and schedules social media posts to keep your campaign active online.
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8. **Shipping and Fulfillment**
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- **ShipStation**: Streamlines the shipping process for backer rewards.
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- **Fulfillrite**: Provides order fulfillment services tailored to crowdfunding campaigns.
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9. **Legal and Financial Services**
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- **Kickstarter's Creator Handbook**: Offers guidelines and resources for legal and financial planning.
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- **LegalZoom**: Provides legal services, including setting up business entities and managing contracts.
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## Services
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| Service Name | Category | Fees | Link | Remarks |
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|------------------|----------------------------|----------------------------------|-----------------------------------------|-------------------------------------------------------------------------|
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| CrowdCrux | Crowdfunding Consulting | Custom pricing | [CrowdCrux](https://www.crowdcrux.com) | Provides strategy development, campaign management, and consulting. |
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| LaunchBoom | Full-Service Crowdfunding | Custom pricing | [LaunchBoom](https://www.launchboom.com) | Offers end-to-end campaign management from pre-launch to post-campaign.|
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| Kickbooster | Referral Marketing | 3%-5% commission on referred pledges | [Kickbooster](https://www.kickbooster.me) | Provides referral marketing tools to boost campaign reach. |
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| Jellop | Digital Marketing | Custom pricing | [Jellop](https://www.jellop.com) | Specializes in targeted Facebook and Google Ads for crowdfunding. |
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| BackerKit | Post-Campaign Management | 5%-15% depending on services | [BackerKit](https://www.backerkit.com) | Manages backer surveys, shipping, and additional sales after the campaign ends. |
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| IndieWhip | Video Production | Custom pricing | [IndieWhip](https://www.indiewhip.com) | Focuses on creating high-quality videos tailored for crowdfunding. |
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| Videopixie | Video Production | Variable depending on the freelancer | [Videopixie](https://www.videopixie.com) | Connects you with freelance video professionals for campaign videos. |
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| 99designs | Design Services | From $299 per project | [99designs](https://www.99designs.com) | Offers logo, branding, and campaign graphic design services. |
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| Canva | Design Tool | Free and paid plans | [Canva](https://www.canva.com) | User-friendly design tool to create visuals and graphics for campaigns. |
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| Fictiv | Prototyping and Manufacturing | Custom pricing | [Fictiv](https://www.fictiv.com) | Provides prototyping and manufacturing services for hardware products. |
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| MakerBot | 3D Printing and Prototyping | From $99/month | [MakerBot](https://www.makerbot.com) | Offers 3D printing solutions for creating product prototypes. |
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| CrowdReach | PR Services | Custom pricing | [CrowdReach](https://www.crowdreach.com) | Specializes in PR services tailored for crowdfunding campaigns. |
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| Kickstarter PR | Press Outreach | Custom pricing | [Kickstarter PR](https://www.kickstarterpr.com) | Helps with media engagement and press outreach for crowdfunding. |
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| Hootsuite | Social Media Management | Free and paid plans | [Hootsuite](https://www.hootsuite.com) | Manages and schedules social media posts to keep your campaign active. |
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| ShipStation | Shipping and Fulfillment | From $9/month | [ShipStation](https://www.shipstation.com) | Streamlines the shipping process for backer rewards. |
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| Fulfillrite | Fulfillment Services | Variable depending on volume | [Fulfillrite](https://www.fulfillrite.com) | Specializes in order fulfillment for crowdfunding campaigns. |
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| LegalZoom | Legal Services | Custom pricing | [LegalZoom](https://www.legalzoom.com) | Provides legal assistance, including setting up business entities and managing contracts. |
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